Indian Artisans Crafting a Revival
Indian Artisans Crafting a Revival; Since ancient times, artisans and craftsmen have been the basis of India’s rural economy, cultural diversity, art, religion, fashion and a large export, that flooded the markets of the Middle Eastern and Western worlds. According to a recent study conducted by United Nations, in the last three decades the number of artisans dwindled to a third indicating a continuous downward slide of these invaluable micro-cultures.
Hence, when it comes to strategies and processes for revival and revitalization of these cultures and art forms, direct patronization and the bridging of gap between consumers and buyers, and rural market or artisans, proves significant and primary to the elimination of non-productive and parasitic class of middlemen or intermediaries. Achieving this escalates the income of artisans by making their goods available to a larger and more-affluent worldwide audience, and from the customers’ perspective, it means more availability of exotic, previously inaccessible goods, at more affordable prices, writes Priyanka Bhardwaj.